Read these articles for helpful advice on how to make your business/product a success.
Provide Better Value for Your Customers
Unsure about a new product or service offering? Read this article on how to provide better value for your customers– the key to new product and service success.
Save Time and Money with Good Market Research
According to Tamara Monosoff of mominventors.com, “Market research is one of the most essential steps in the product development process, yet it’s also the step most commonly skipped.” Conducting the proper market research is sometimes the key to a new product’s success.
8 PR Pitfalls to Avoid
Is your new product or business venture not getting the recognition it deserves? According to Ann Noder, founder of Pitch Public Relations, you may be sabotaging your efforts by making one of these damaging PR mistakes.
Encourage Innovation by Breaking All the Rules
Paul Sloane, head of the BQF Innovation Unit and author of The Innovative Leader, outlines a method for discovering innovative opportunities by breaking rules that exist in all organizations.
Landing a Spot in the Retail Big Leagues
Trying to play ball with Target or Wal-Mart? Follow these eight steps for selling your product to a large, multiunit retail outlet.
Companies Allegedly Scam Aspiring Inventors
Don’t get scammed by promotion companies that promise to bring your product to market but then don’t deliver.
Got a great idea? Here’s how to market it
“Today” financial editor Jean Chatzky offers pointers on how to get your business or product idea off the ground successfully.
How to Write a Strong Value Proposition
Learn the benefits of having a strong value proposition, and how to write one!
Need help thinking small? Try this quiz
Do you have what it takes to be an entrepreneur? Take this quiz to find out!